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Rumor of the Day: Marvel’s plan to make Avengers the #1 movie ever

Joss Whedon’s Avengers has already enjoyed meteoric success at the box office—crossing the billion-dollar mark with astonishing speed—but the buzz is beginning to fade. Marvel and Disney might have a plan to prime the pump for one last push for Avatar‘s box-office crown.

The plan, as SuperHeroAuthority.com puts forth, is to release The Avengers: The Director’s Cut in theaters toward the end of the summer. Whedon has already mentioned that he’d be including some sort of director’s cut for the home-video release—complete with 30 minutes or so that he excised for Avengers‘ theatrical run—so it’s not a reach to think that Marvel and Disney might throw the super-sized edition on the big screen as well.

Not only would it serve as pretty terrific advertising for the September DVD and Blu-ray release, but it’d get The Avengers that much closer to dethroning Avatar as the all-time domestic box-office champ—as it stands, Avatar is holding at $760.5 million, while The Avengers is at $572.3 million and counting.

Would this be enough to nab another $200 million from fans? Would you turn out one more time to gander at even more of Earth’s Mightiest Heroes?

(Via Oh No They Didn’t)

Article source: http://blastr.com/2012/06/rumor-of-the-day-marvels-2.php

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